Long Wines | Award winning wines from Spain
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Who we are


We’re a small, talented and independent team dedicated to producing, designing and marketing the very best of Spanish wine at competitive prices for global clients. Based in Madrid, we create and source distinctive, award-winning Spanish wines that shout for themselves and respond to consumer needs worldwide.


What we do

Wine design

Spanish winemaking and international brand development.

Wine Sourcing

Tailored wine sourcing from all regions in Spain.

Export Service

Complete logistical support from winery to customer.

Global marketing

Spanish wines at all price levels, to all distribution channels.

Where we came from


Long Wines was set up William Long and he’s still right at the heart of the business. As a French language student in Bordeaux, William obsessively visited every winery he could find. He then trained in London at Fortnum and Mason’s, selling fine wines to the world’s most colourful clientele. Ever since, he’s done all he can to produce and market Spanish wines that virtually everyone can afford.


William fell in love with Spain and its wines when he won a WSET scholarship to tour Spain, and after working for UK Spanish wine importers, he joined United Wineries in Spain as International Director to create one of the world’s largest wine exporting companies. In 2006 he studied the Advanced Management Programme at Wharton, Philadelphia and set up his own company, Long Wines, to apply New World winemaking and marketing to Spanish wines.


He’s never looked back.

How we work


We provide a high quality, personal service to both wineries and clients to guarantee added value and sustainability. Increasingly, we work with trusted wineries to develop our own wine brands to better control quality and costs. We are transparent about everything we do and we’re there at every step of the process, paying as much attention to the state of the harvest as to how each bottle reaches the consumer.


Million bottles sold 2017




Awards Won 2017


A selection of flagship brands from our wine range.

Where we work


With over 60 separate DOs, Spain has a greater diversity of vine varietals and terroir than almost any other wine producing country. At Long Wines we have intimate knowledge of all of Spain’s best-known wine producing regions as well as others which are new to international markets. From many of these regions we produce our own brands.


We’re also constantly researching new regions and wines and can source wines from anywhere in Spain to suit individual client needs.


We are all passionate about Spanish wine and its diversity. As experts in the field – literally – we strive to connect the global consumer, wherever they are, with the regions and people behind our wines.



William Long

William runs Long Wines (or he likes to think he does). As well as a producer and marketer of award-winning Spanish wines, he is also a prize-winning long-distance runner and tennis player. He likes long, complicated train journeys and he is an enthusiastic cook. He also enjoys long distance cycling and walking, despite his tendency to get lost.


Marta Collado

Marta really runs Long Wines. She has been with the company since it began and she is in charge of logistics, administration and finance and is familiar with every detail of the business and wine exportation.
So, if ever you have a real problem she’s definitely the one to contact. She’s also a proud mother of three lovely daughters.


Elena Ramos

Elena runs the wineries. She’s a trained winemaker and works as our product manager, making sure that the wine is of the right quality, that the packaging fits the client and that the wines reach the customers in the right condition. She enjoys travelling, listening to music, sporting activities and spending time with her young son.


Mónica Saldaña

Monica runs the flow of information to customers and ensures they are kept well informed about prices and technical information from palette types to sulphite levels. She enters our wines into the world’s most important competitions and keeps track of all the awards we’ve won. Like many of us at Long Wines she is also a keen runner.


Diana Diñero

Diana runs our ordering system and the logistics behind it, making sure that our wines reach their intended destination in the shortest time possible. She’s not one to mess with, as in the afternoon she teaches boxing in a gym, as well as finding time to train in running and flamenco dancing. She also loves reading and foreign travel.


Fernando Mora

Fernando runs himself. He is a young independent winemaker and marketer, who helps us make and market some of our own brands in key markets such as the USA. He recently passed the notoriously difficult exams to become the only Spanish Master of Wine resident in Iberia. We don’t believe he gets any spare time but he assures us he’s a great sportsman and partygoer.


Martina Klingbeil

Martina runs our export business in Germany and Switzerland where she promotes our wines. She’s been in the wine world for over 18 years, mainly working for Australian wineries. She’s trilingual in English, German and French and is learning Spanish. She is addicted to the unusual combination of reading British crime fiction and cultivating English roses.


Barbara Long

Barbara doesn’t run anything at all but she’s a very useful asset in the areas of wine label design and all aspects of marketing, from briefing designers, to copywriting promotional material and translating tasting notes. In her spare time she runs short distances and works as an art teacher, an art therapist and as a painter and sculptor.


  • Long Wines in The Drinks Business

    The March issue of The Drinks Business was the 200th issue of the magazine, which was founded in London in 2002 and is now the world’s most viewed online drinks......

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  • Toca Cava touches down at ProWein

    Another of the products we unveiled at ProWein this Sunday is Toca Cava. Cava is one of Spain’s biggest exports and as specialist Spanish exporters, it’s one of our specialities.......


For all general enquiries please contact our office in Madrid: info@longwines.com

For accounts and logistics: marta@longwines.com

For customer service: customer.service@longwines.com

For product and winemaking information: elena@longwines.com

For commercial visits: pa@longwines.com

For USA, UK and Republic of Ireland sales: fernando@longwines.com

For Germany/Austria/Switzerland sales: m.klingbeil@longwines.com

For Far East and rest of the world: william@longwines.com

Phone number: +34 916 22 13 05

Avenida Puente Cultural, 8, Bloque B, Puerta 7- San Sebastián de los Reyes –

28702 – MADRID – SPAIN

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