New Website and Marketing Materials for De Pró
Long Wines has increased marketing investment in De Pró with the launch of a new website to position the brand within the growing global market for premium Cava.
The website www.deprocava.com highlights the significance of the brand name De Pró, which means “spot on” or “top quality” in Spanish, as well as explaining the different characteristics that make De Pró Cava taste so special. The “Discover” section includes information on the Traditional Method used to make both Cava and Champagne, while “Tips” is a practical guide to serving De Pró, including food pairing suggestions and other handy hints for cooling, opening and pouring sparkling wine.
Global Cava sales grew last year to 244 million bottles, making the Cava D.O. the world’s largest exporter of traditional method sparkling wines, with 2015 seeing landmark sales of 20 million bottles to the United States (+8.6%) and 7.8 million to the Japanese market (+2.14%).
De Pró Cava Brut is now available in magnum and half bottle formats, and Long Wines will be supporting the brand with new marketing materials, including ice buckets, available from the autumn.
(Source: The Cava Regulatory Board to end 2015)