Get ready for sparkling season
With the IWSR predicting that the sparkling wine market will grow by 8.6% by 2020, it’s time to think about stocking more Cava, particularly in the lead up to Christmas.
Spain is the world’s third largest exporter of sparkling wine after France and Italy (Global Trade Atlas/OeMV 2015) with exports increasing nearly 80% in value and 135% in volume since 2000. Although sparkling wine sales are becoming less seasonal than they once were, Christmas and New Year still see a spike in sales.
Long Wines has been gearing up for the annual sparkling season since the summer with new POS materials for premium Cava brand De Pró including stylish Millésime bottle stoppers and ice buckets. De Pró’s fresh, fruity fizz is available in 37,5cl, 75cl and 1.5L formats with luxury gift boxes for the 75cl and magnum bottles. For younger consumers, La Escapada Cava offers hedonistic enjoyment with Brut, sweeter Demi-Sec and rosé styles, made in a single estate in the heart of Catalonia.