Where we came from
Long Wines was set up by William Long and he’s still right at the heart of the business. As a French language student in Bordeaux, William obsessively visited every winery he could find. He then trained in London at Fortnum and Mason’s, selling fine wines to the world’s most colourful clientele. Ever since, he’s done all he can to produce and market Spanish wines that virtually everyone can afford.
William fell in love with Spain and its wines when he won a WSET scholarship to tour Spain, and after working for UK Spanish wine importers, he joined United Wineries in Spain as International Director to create one of the world’s largest wine exporting companies. In 2006 he studied the Advanced Management Programme at Wharton, Philadelphia and set up his own company, Long Wines, to apply New World winemaking and marketing to Spanish wines.
He’s never looked back.